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hile I served as Marketing Manager at Medi-Physics, the diagnostic industry reached a plateu, and wouldn't
revive until the emergence of lasers and biotech a decade later. High tech, on the other hand,
was just beginning to heat up.
I started a freelance copywriting
and marketing communications service. I hired a
graphic designer to help me with an ad campaign, and he introduced me to another one of his clients, an ad manager at
National Semiconductor. She had been charged with producing a corporate
capabilities brochure, and was having copywriter problems. A first draft had been written in-house by a Harvard MBA
(and read like it); she contracted with an ad-agency moonlighter
to fix it, and he sat on it. Meanwhile, her deadline was rapidly
approaching, and she was referred to me.
On the way back from my initial appointment, I stopped
at Radio Shack and picked up a dictionary of electronic terminology.
With that in one hand, and the MBA's first draft in the other, I
re-wrote National's corporate capabilities brochure. The client
loved the clean, concise copy, and so did her management.
When she later joined another company, their
ad agency needed a copy-contact who understood semiconductors. I was
recommended for the job. The campaign that designer Paul
Curtin and I developed for them took them from a recognition
level among design engineers that had been hovering under the radar
to over 90% in a year. Moreover, my tenure at Dailey & Associates,
working for legendary creative director John MacDaniels, gave my
writing the excitement and polish needed to succeed in print publications.
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ADS
& BROCHURES  TECHNICAL
COMMUNICATION
CORPORATE COMMUNICATION
WEBSITES &
CONTENT |
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FROM MY
PROJECT
PORTFOLIO |
Cisco E-business White Paper
Talarian-Inktomi-Harmonic Satellite Multicast White Paper
Serena Corporate Brochure
More...
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Linda Levee Paul awaits your call (480)
734-1102
© 2006, Cybercopia |
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